Our kaupapa

Our ambitious dream at The Parenting Place is for Aotearoa New Zealand to be a place where every family flourishes and every child feels deeply loved. In fact, we believe that healthy, loving families can transform society.

As New Zealand’s largest parenting organisation – reaching over 300,000 families every year – we’re passionate about walking alongside parents and young people, recognising that every relationship grows stronger with support, encouragement and nurture. For us, that’s the heart of whānaungatanga. It’s a vision for family and whānau where we are connected and we belong, we are listened to and heard, feel safe and trusted, where we can fail and be forgiven, are enjoyed and pursued, respected as individuals, challenged and believed in, and have hope for our future. Our team is here to help you achieve your aspirations for your family, regardless of your starting point.

Established in 1993 and now with 86 staff and 585 volunteers, The Parenting Place develops and delivers innovative, fun and accessible programmes nationwide, including:

  • Dynamic in-school education: Attitude programme– head and heart skills for students and their whānau. The Parenting Place is the largest health curriculum provider in NZ schools.
  • Media and events: inspiration and advice through social and traditional media channels – TV, radio, videos, articlesmagazines, and resources – plus large-scale parenting and student events.

We would love to journey with your family! Sign up to our free Hot Tips email for some practical tips and strategies every week.

Our founders

Parenting with Confidence was founded in 1993 by Ian and Mary Grant who were compelled by their deep Christian faith. They sought to outwork this desire to love others and leave the world a better place than they found it by equipping and encouraging parents to grow great family relationships. In all Parenting with Confidence did there was a heart of humility, love, generosity and service.

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